International Center for Media & the Public Agenda

Knight Hall:  Home to ICMPA & the Philip Merrill College of Journalism, at the University of Maryland, College Park

The International Center for Media and the Public Agenda (ICMPA), established in 2006, is a Washington, D.C.-area research center based at the Philip Merrill College of Journalism and affiliated with the School of Public Policy, both at the University of Maryland, College Park.

ICMPA takes as its focus the study of global media and public policy; its projects investigate media’s roles and responsibilities in the public consideration of political issues. Recent ICMPA projects have included PrezPix, a study that used Pinterest to evaluate almost 9,000 photographs published by 21 major American news outlets over four months of the 2012 U.S. presidential campaign to determine how online news outlets visually portrayed each of the GOP candidates during the spring primaries, and Pres. Obama and Gov. Romney in the fall general election.

Another ICMPA project this year, Remember Boston, looked at how college students remembered the week of April 15, 2013 — from the bomb blasts on Patriot Day Monday at the Boston Marathon to the Friday lockdown of the metropolitan area and final capture of the surviving suspect in Watertown, Massachusetts. Visitors to this site can look at the individual stories written by the college students,  reflect on those personal accounts, and then consider the ideas and issues that emerge, the patterns that can be recognized and the lessons that can be shared.

Other recent ICMPA research projects have included 24 Hours: Unplugged, a study of how U.S. college students use media and the world UNPLUGGED, a study of how 1,000 students in ten countries on five continents struggled to go 24 hours without media and what they said about how they use — and are addicted to — media.

Other recent ICMPA studies have examined how media have covered global events, and have included (RE)framing Islam: Who’s Winning?, a study of how news outlets in the United States and the United Kingdom covered five years of presidential and parliamentary elections:  in 2010 and 2005 in Iraq, in 2009 in Afghanistan and Iran, and in 2008 in Pakistan.  Another study, Global Coverage of the ‘Ground Zero Mosque,’ conducted in partnership with the United Nations Alliance of Civilizations and the Universitat Autònoma de Barcelona, examined international media coverage of the Park51 Mosque project in New York City.