Atlanta Journal Constitution


This page provides a summary of research results for The Atlanta Journal Constitution’s photographic coverage of the final game of the NCAA March Madness tournament.


ajc-logoThe Atlanta Journal Constitution served the role as the 2013 NCAA Championship host city’s newspaper.   The Atlanta Journal Constitution ran rather limited coverage of the game, relative to the coverage of the news outlets of the teams’ home towns:  the Louisville Courier-Journal and the Detroit Free Press.

Overall, researchers pinned* 67 photos from the Atlanta Journal Constitution on the night of and day after the the NCAA Championship.  Most of the photos were of action and game play; a few highlighted fans and coaches on the sidelines.

Louisville forward Chane Behanan embraces head coach Rick Pitino who gives him a pat on the back after defeating Michigan to win the NCAA Division I National Championship on Monday, April 8, 2013, in Atlanta. Louisville beat Michigan 82-76 for NCAA title. (AP Photo/Atlanta Journal Constitution, Curtis Compton)

One of the many photos that featured Louisville — AP Photo

  • Researchers found that the Atlanta Journal Constitution covered the Louisville Cardinals more heavily than they did the Michigan Wolverines.  Not only did the outlet feature Louisville in the post-game celebrations, but almost half of its game-time photos featured  the Louisville team;  fewer than one-fifth featured Michigan.
  • The Atlanta Journal Constitution also ran four times more coverage of Louisville fans than they had of Michigan Fans, and more than half of its photos of fans showed just female fans.  Only one-fifth of “fan” photos showed both male and female fans. Interestingly, researchers found no photos of just male fans.

(Click  here to see the Atlanta Journal Constitution‘s photos that researchers pinned to Pinterest.)

A photo of a Louisville fan. — AP

A photo of several Louisville fans. — AP

These images from the Atlanta Journal Constitution are a sampling of its photo coverage of the NCAA Men’s Basketball Championship. Clicking a photo links to the Pinterest board of that photo.

Focus of the Atlanta Journal Constitution‘s Photo Coverage of the NCAA Championship

The majority of the Atlanta Journal Constitution's photos focused on the actual game play and on the winning team after the game.

The majority of the Atlanta Journal Constitution’s photos focused on the actual game play and on the winning team after the game.

  • Despite being the host city outlet, action and game play photos made up almost half of the Atlanta Journal Constitution‘s coverage of the NCAA Championship.
  • The next most frequently covered element of the championship was the winning team, Louisville Cardinals — but photos of them from the post-game celebrations.
  • The Atlanta Journal Constitution covered the NCAA championship very differently than the New Orleans Times-Picayune photographically covered the Super Bowl — despite the two being the host city news outlets.  While featured New Orleans and gave only limited coverage of the game itself, the Journal Constitution‘s coverage emphasized the game, and essentially ignored the city outside the Georgia Dome.

PINTEREST:  The Atlanta Journal Constitution allowed users to pin a limited set of photographic content on its site:  researchers could pin slideshow photos, but thumbnail images that ran on the sides of  stories did not always get picked up.  Videos could also not be pinned to Pinterest.

CONTEXT: The Atlanta Journal Constitution is the main newspaper for the city of Atlanta, Georgia.  The majority of the photos of the NCAA Championship were compiled into a photo gallery while a few accompanied news stories of the game.  The photos in the gallery were all taken by the publication’s own photographer, while the photos used in stories were mainly from AP.

The news outlet, which was the result of the 1982 merger between The Atlanta Journal and The Atlanta Constitution, is owned by Cox Enterprises. Unlike some of the outlets in this study, the AJC is neither a national company nor a sports publication, although they do have a sports section.

NB: Researchers applied the same collection methodology for all the news outlets studied. It is likely that the researchers on this survey did not collect every photograph published, and, on occasion, certain photographs that could be viewed were not collectible by Pinterest. The total number of photographs studied, therefore, should be understood to be representative of those published on the news outlets, not an absolute set of all photographs published on all sites.
It is fair to note, however, that the number of photographs of either game collected for any given site is a rough indication of the commitment of that site to photographically covering that specific game.