Baltimore Sun

COVERAGE of the SUPER BOWL

This page provides a summary of research results for the Baltimore Sun’s photographic coverage of the 2013 Super Bowl.

THE BALTIMORE SUN‘S PHOTOS of the SUPER BOWL*

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During the 2013 Super Bowl, the Baltimore Sun, the home town paper for the winning Ravens, ran extensive coverage of the event — more than any other news outlet in this study.

Overall, researchers pinned* 485 photos from the Sun and its related social media accounts on the night of and day after the Super Bowl.  These pins featured shots of gameplay and the post-game awards, as well as photos of fans and revelers in Baltimore and New Orleans alike.

Ravens linebacker Ray Lewis hoists the Vince Lombardi Trophy after SuperBowl XLVII. (Staff photo) | Feb. 4

Ravens linebacker Ray Lewis hoists the Vince Lombardi Trophy after SuperBowl XLVII. — Baltimore Sun

  • Researchers found that quarterback Joe Flacco, who was named MVP of the Super Bowl, was the most photographed Ravens player. Retiring linebacker Ray Lewis appeared in a substantial number of images, especially during the post-game celebrations.
  • Researchers noted that the photos on the Baltimore Suns Twitter account highlighted the celebration of the Ravens winning the Super Bowl, even more than they followed the game play. 
  • The Baltimore Sun celebrated not just its team, but its fans both attending the Super Bowl and celebrating in Baltimore. Fans who were pictured tended to be young adults.

(Click here and here to see the Baltimore Sun‘s photos that researchers pinned to Pinterest.)

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Fans pour onto South Charles Street in Federal Hill to celebrate the Ravens’ 34-31 Super Bowl win over the 49ers. — Baltimore Sun

These images from the Baltimore Sun‘s are a sampling of its photo coverage of the Super Bowl and the NCAA Championship game.  Clicking a photo links to the Pinterest board of that photo.

Focus of the Baltimore Sun‘s Photo Coverage of the Super Bowl

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The majority of The Baltimore Sun’s photo focused on the fans and the actual game play.

  • Roughly a third of the photos found on the Sun and its social media accounts featured action and game play, and another quarter of the photos pictured the Ravens and fans post-game.
  • Compared to the two other regional news media outlets covering the Super Bowl —  including the San Francisco Chronicle — The Baltimore Sun ran very few photos of Beyonce’s halftime show and published even fewer photos during/of the blackout. (Click here to see the comparative chart from the Chronicle.)

PINTEREST:  Researchers pinned 430 photos from the Baltimore Sun and 55 images that came solely from the newspaper’s Twitter and Instagram accounts.   The Sun did allow users to pin all photographic content on the site, including thumbnails and photo galleries.

A large number of photos from The Sun (95) did not have captions, probably because the website placed unedited Super Bowl photos into a large album.  The lack of captions to these images might have distorted information about which Ravens player was the most photographed.

CONTEXT:  The Baltimore Sun was founded in 1837 and is Maryland’s largest daily newspaper.  In its coverage of the Super Bowl, there were numerous photos of the event leading up to the game, during the game and  after the game. Most of the images appeared in photo galleries accompanied by articles. Besides their normal photo galleries, the Sun also uploaded extra unedited photos in “The Lightroom.”

The Sun covers local and regional news and is owned by the Tribune Company of Chicago. BaltimoreSun.com launched in 1996 and reporters and editors have blogs on the website on topics related to technology, weather, education, politics, Baltimore crime, real estate, gardening, pets and parenting.


NB:  Researchers applied the same collection methodology for all the news outlets studied.  It is likely that the researchers on this survey did not collect every photograph published, and, on occasion, certain photographs that could be viewed were not collectible by Pinterest.  The total number of photographs studied, therefore, should be understood to be representative of those published on the news outlets, not an absolute set of all photographs published on all sites.  
It is fair to note, however, that the number of photographs of either game collected for any given site is a rough indication of the commitment of that site to photographically covering that specific game.
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