Bleacher Report


This page provides a summary of research results for the Bleacher Reports’s photographic coverage of the 2013 Super Bowl and the final game of the NCAA March Madness tournament.


bleacherThe Bleacher Report gave solid coverage of the Super Bowl and the NCAA Championship — but while it focused on the action on the field for the Super Bowl (giving short shrift to the halftime show, the blackout and the fans), for the men’s basketball final game, the outlet focused on the post-game celebrations.  For both events Bleacher Report compiled most of the photos  into interactive list pages that readers could scroll through to read content.

Overall, researchers pinned* 118 photos from the Bleacher Report the night of and day after the Super Bowl, and 31 photos and videos from the NCAA Championship game.  Almost all the photos that researchers found were taken from a wire service such as Getty Images, or another publication such as USA Today. Unlike some of the other media outlets, Bleacher Report did not use social media to display its photos.


Game-action was a prominent feature within Bleacher Report’s coverage of the Super Bowl. — Bleacher Report

  • Although the Ravens won the Super Bowl, the Bleacher Report gave more attention to two 49ers: wide receiver, Michael Crabtree, and quarterback, Colin Kaepernick.

(Click here to see Bleacher Report‘s Super Bowl photos that researchers pinned to Pinterest.)


Compared to its Super Bowl coverage, Bleacher Report‘s coverage of the NCAA Championship was much less extensive.


Louisville’s post game celebration was a prominent feature within Bleacher Report’s coverage of the NCAA Championship. — Bleacher Report

  • Although the Bleacher Report does not have a “home team,” for the NCAA Championship, it published three times as many photos of Louisville players and coaches as it did of Michigan —  a consequence of the fact that most of Bleacher Report’s photos from the NCAA Championship  showed the winning team’s post-game celebration.

(Click here to see Bleacher Report’s photos that researchers pinned to Pinterest.)

These images from the Bleacher Report are a sampling of its photo coverage of the Super Bowl and the NCAA Championship game.  Clicking a photo links to the Pinterest board of that photo.

Focus of the Bleacher Report’s Photo Coverage during the Super Bowl and NCAA Championship Game


In its action shots Bleacher Report ran both close-ups and wide-angle shots. — Getty Images

Chane Behanan and Montrezl Harrell celebrate after defeating the Michigan Wolverines, 82-76, in the 2013 NCAA Men's Basketball National Championship. -- Bleacher Report

The Bleacher Report published far more photos of the Louisville winning team  — Bleacher Report


NCAA CHAMPIONSHIP:  Louisville Post-Game made up more than 40% of the photos on Bleacher Report.


SUPER BOWL:  Photos of the action on the field made up nearly 40% of the photos on Bleacher Report.

PINTEREST:  Researchers found Bleacher Report to be a fairly “pin-able” website, allowing photos from the interactive lists to be pinned. Bleacher Report featured some GIFs on its website as well, but while those could be pinned, they appeared as still images on the Pinerest website.  Researchers could not pin the few videos posted to Bleacher Report. Therefore, those pictures viewed on the Pinterest site were only a majority of the pictures originally viewed on Bleacher Report, but not the full set.

CONTEXT:  Bleacher Report was launched in 2007 as a project of four high school friends, David Finocchio, Alexander Freund, Bryan Goldberg, and David Nemetz. The site was purchased by Turner Broadcasting System, a division of Time Warner, in 2012. Bleacher Report provides online access to sports news, features, statistics, scores, live social media coverage of games and mobile apps.

NB:  Researchers applied the same collection methodology for all the news outlets studied.  It is likely that the researchers on this survey did not collect every photograph published, and, on occasion, certain photographs that could be viewed were not collectible by Pinterest.  The total number of photographs studied, therefore, should be understood to be representative of those published on the news outlets, not an absolute set of all photographs published on all sites.  
It is fair to note, however, that the number of photographs of either game collected for any given site is a rough indication of the commitment of that site to photographically covering that specific game.