COVERAGE of the SUPER BOWL & NCAA CHAMPIONSHIP GAME
This page provides a summary of research results for CBSSports’s photographic coverage of the 2013 Super Bowl and the final game of the NCAA March Madness tournament.
CBSSPORTS.COM‘S PHOTOS of the SUPER BOWL*
Compared to its competitor outlets of Fox Sports and ESPN, CBSSports.com gave somewhat limited photographic coverage of the Super Bowl and even more limited photographic coverage of the NCAA Championship. CBSSports.com ran multimedia elements, both photos and video, with the content of its top stories but researchers could not “pin” to Pinterest CBS’ videos and thumbnail “teaser” photos, therefore researchers could not fully evaluate the visual coverage of the CBS site.
Overall, researchers pinned* 80 photos from the CBSSports.com the night of and day after the Super Bowl, and 20 photos and videos from the NCAA Championship game. CBS Sports also made use of graphics, including a Super Bowl chart that listed which players were generating the most Twitter buzz. CBS Sports incorporated a strong social media presence during the games — which served to both illustrate the games’ highlights and market their own broadcast coverage.
- Researchers pinned fewer photos from CBSSports.com than other competitor news outlets, including ESPN and Fox Sports.
CBSSports PHOTOS of the NCAA CHAMPIONSHIP GAME*
In its coverage of the NCAA Championship game, CBS Sports published far fewer photos than it did during the Super Bowl. Most of the photos that researchers found to pin appeared in social media, especially in tweets, during the game; CBS also used Instagram to display several photos of their reporters at the Georgia Dome.
- CBS Sports incorporated more GIFS, Instagram and Twitter photos into their NCAA Championship coverage than other sports-oriented websites such as the Bleacher Report and SB Nation.
- CBS Sport’s priorities appeared to be game action, illustrating the outcome of the game, and highlighting their own coverage.
(Click here to see CBSSports.com’s NCAA photos that researchers pinned to Pinterest.)
These images from CBSSports.com are a sampling of its photo coverage of the Super Bowl and the NCAA Championship game. Clicking a photo links to the Pinterest board of that photo.
Focus of CBS Sports’ Photo Coverage of the Super Bowl and NCAA Championship
The majority of Super Bowl photos from CBS Sports captured action and game play, while during the NCAA Championship, there were more post-game photos of Louisville than action and game play photos.
PINTEREST: CBSSports.com online illustrates its website extensively with videos and thumbnail “teaser” photos, neither of which researchers could typically pin to Pinterest during the SportsPix study. That inability to capture those visuals on the site altered how well researchers could duplicate the visual experience that visitors to the site would have had.
Though many articles had thumbnails associated them, photos could only be pinned from the main page of an article. After clicking the link, many article pages had a video rather than the full size version of the thumbnail pictured on the homepage. Videos, photo galleries, and multimedia elements were not recognized by the Pinterest pinning tool. Therefore, the photos on the images studied here represent just a portion of those published. This was true for most news outlets, especially those with a significant amount of video and multimedia elements.
CONTEXT: CBS Sports launched in 1994 as CBS Sportsline. CBS Sports is a division of CBS Interactive, which is itself a division of the CBS Corporation. CBS Sports provides online access to sports news, scores, statistics, live and on-demand video, mobile apps, e-commerce, and fantasy sports products. CBS Sports is one of the nation’s largest sports news platforms, with a strong presence across both professional and college sports.