This page provides a summary of research results for CBSSports’s photographic coverage of the 2013 Super Bowl and the final game of the NCAA March Madness tournament.


CBS sportsCompared to its competitor outlets of Fox Sports and ESPN, gave somewhat limited photographic coverage of the Super Bowl and even more limited photographic coverage of the NCAA Championship. ran multimedia elements, both photos and video, with the content of its top stories but researchers could not “pin” to Pinterest CBS’ videos and thumbnail “teaser” photos, therefore researchers could not fully evaluate the visual coverage of the CBS site.

Overall, researchers pinned* 80 photos from the the night of and day after the Super Bowl, and 20 photos and videos from the NCAA Championship game.  CBS Sports also made use of graphics, including a Super Bowl chart that listed which players were generating the most Twitter buzz.  CBS Sports incorporated a strong social media presence during the games — which served to both illustrate the games’ highlights and market their own broadcast coverage.

Super Bowl XLVII - Baltimore Ravens v San Francisco 49ers

The photos CBS did publish tended to be of game highlights — CBS Sports

  • Researchers pinned fewer photos from than other competitor news outlets, including ESPN and Fox Sports.

(Click here and here to see‘s Super Bowl photos that researchers pinned to Pinterest.)


In its coverage of the NCAA Championship game, CBS Sports published far fewer photos than it did during the Super Bowl.  Most of the photos that researchers found to pin appeared in social media, especially in tweets, during the game; CBS also used Instagram to display several photos of their reporters at the Georgia Dome.


Much of CBS Sports‘ coverage of the NCAA Championship consisted of photos and GIFS on social media. This is an example of a photo CBS Sports placed on their Tumblr.—CBS Sports

  • CBS Sports incorporated more GIFS, Instagram and Twitter photos into their NCAA Championship coverage than other sports-oriented websites such as the Bleacher Report and SB Nation.
  • CBS Sport’s priorities appeared to be game action, illustrating the outcome of the game, and highlighting their own coverage.

(Click here to see’s NCAA photos that researchers pinned to Pinterest.)

These images from are a sampling of its photo coverage of the Super Bowl and the NCAA Championship game.  Clicking a photo links to the Pinterest board of that photo.

Focus of CBS Sports’ Photo Coverage of the Super Bowl and NCAA Championship

The majority of Super Bowl photos from CBS Sports captured action and game play, while during the NCAA Championship, there were more post-game photos of Louisville than action and game play photos.

One of many shots of the Ravens celebrating after defeating the San Francisco 49ers — CBS Sports


CBS captured on the on-court action during the NCAA Championship game.— CBS Sports


SUPER BOWL:  Note the significant coverage of on-the-field action, but also of the post game celebrations and general “entertainment” elements


NCAA CHAMPIONSHIP:  CBS gave limited photographic attention to the game — and more to the post-game celebrations.

PINTEREST: online illustrates its website extensively with videos and thumbnail “teaser” photos, neither of which researchers could typically pin to Pinterest during the SportsPix study.  That inability to capture those visuals on the site altered how well researchers could duplicate the visual experience that visitors to the site would have had.

Though many articles had thumbnails associated them, photos could only be pinned from the main page of an article. After clicking the link, many article pages had a video rather than the full size version of the thumbnail pictured on the homepage. Videos, photo galleries, and multimedia elements were not recognized by the Pinterest pinning tool. Therefore, the photos on the images studied here represent just a portion of those published. This was true for most news outlets, especially those with a significant amount of video and multimedia elements.

CONTEXT:  CBS Sports launched in 1994 as CBS Sportsline.  CBS Sports is a division of CBS Interactive, which is itself a division of the CBS Corporation.  CBS Sports provides online access to sports news, scores, statistics, live and on-demand video, mobile apps, e-commerce, and fantasy sports products. CBS Sports is one of the nation’s largest sports news platforms, with a strong presence across both professional and college sports.

NB:  Researchers applied the same collection methodology for all the news outlets studied.  It is likely that the researchers on this survey did not collect every photograph published, and, on occasion, certain photographs that could be viewed were not collectible by Pinterest.  The total number of photographs studied, therefore, should be understood to be representative of those published on the news outlets, not an absolute set of all photographs published on all sites.  
It is fair to note, however, that the number of photographs of either game collected for any given site is a rough indication of the commitment of that site to photographically covering that specific game.