Fox Sports

COVERAGE of the SUPER BOWL & NCAA CHAMPIONSHIP GAME

This page provides a summary of research results for Fox Sports’ photographic coverage of the 2013 Super Bowl and the final game of the NCAA March Madness tournament.

FOX SPORTS PHOTOS of the SUPER BOWL*

200px-The_new_Fox_sports_logo_unvieled_this_monthFollowing the 2013 Super Bowl, Fox Sports ran extensive video and photographic coverage of the game in all its aspects.  Almost all the still photos were taken by other news and photo agencies, including Getty Images, USA Today and the Associated Press. Many of these photos were compiled into one large gallery, although some accompanied articles or blogs on the website.

Overall, researchers pinned* 159 photos and videos from the Fox Sports the night of and day after the Super Bowl,  but only 57 photos and videos from the NCAA Championship game.

Fox Sports’ photos and videos emphasized gameplay — but also the halftime show and the post-game celebrations. —Getty Images

  • Fox Sports’ published  twice as many photos of the Baltimore Ravens as of the San Francisco 49ers in its Super Bowl coverage.
  • Beyoncé appeared in one-fifth of Fox Sports’ photos.   The next two most identified personalities in Fox Sports‘ photos were the 49ers’ Colin Kaepernick and the Ravens’ Joe Flacco, who were named in about 10 percent of Fox’s Super Bowl coverage.

(Click here to see Fox Sport’s photos that researchers pinned to Pinterest.)


FOX SPORTS PHOTOS of the NCAA Championship*

Fox Sports ran considerably less coverage of the NCAA Championship game compared to its coverage of the Super Bowl, publishing only 57 photos and videos (that researchers were able to pin). Almost all the photos were taken by other news and photo agencies, including Getty Images and USA Today.  Like those in the Super Bowl coverage, many of the NCAA photos were compiled into one large gallery although some did accompany articles and blogs on the website.

The photographer captures the contrast between the Louisville Cardinals celebrating their victory, and the Michigan Wolverines accepting their defeat.—AP Photo

  • The winning coach of the Louisville Cardinals, Rick Pitino, appeared in one-fifth of Fox’s photos of the NCAA final game — but Michigan Wolverines Coach John Belein was mentioned in only one photo.
  • Fox’s photos of the NCAA Championship game featured Louisville fans three times more frequently as Michigan fans.

(Click here and here to see Fox’s photos that researchers pinned to Pinterest.)

These images from the Fox Sports are a sampling of its photo coverage of the Super Bowl and the NCAA Championship game. Clicking a photo links to the Pinterest board of that photo.

Focus of Fox Sports’ Photo Coverage during the Super Bowl and NCAA Championship

The most frequently identified person in the Super Bowl coverage was not a player but singer Beyonce.

The most frequently identified person in Fox Sports‘ Super Bowl coverage was not a player but singer Beyoncé. — Getty Images

Louisville Coach Rick Pitino was the most photographed during Fox Sports' coverage of the NCAA Championship game.—Robert Deutsch/USA TODAY Sports

Louisville Coach Rick Pitino was the most frequently named figure in Fox Sports‘ coverage of the NCAA Championship game. — USA Today

fox super bowl action

Fox Sports‘ Super Bowl coverage covered all aspects of the game, from action and game play, to the halftime and the Ravens celebrating post game.

NCAA Championship

Fox Sports‘ NCAA Championship coverage also covered all aspects of the final March Madness game, from the on-the-court action to the fans and the post game.


PINTEREST:  Throughout the Fox Sports’ website, photos that accompanied articles and that were included in galleries could be pinned to Pinterest. However, Fox’s front page multimedia content, including its headline photo and the photo teases to articles, could not be pinned.  As a result, researchers could not represent all the components of the full visual experience of Fox Sports.

CONTEXTFox Sports, based in Los Angeles, California, is a division of Fox Broadcasting Company and part of Rupert Murdoch’s News Corporation empire. It began in 1994 after the Fox TV network acquired the rights to broadcast Sunday NFL games. Since then, Fox Sports has expanded to broadcasting a multitude of American sports events, along with publishing FoxSports.com. The website is powered by Microsoft’s MSN.


* NB: Researchers applied the same collection methodology for all the news outlets studied. It is likely that the researchers on this survey did not collect every photograph published, and, on occasion, certain photographs that could be viewed were not collectible by Pinterest. The total number of photographs studied, therefore, should be understood to be representative of those published on the news outlets, not an absolute set of all photographs published on all sites.
It is fair to note, however, that the number of photographs of either game collected for any given site is a rough indication of the commitment of that site to photographically covering that specific game.