Louisville Courier Journal


This page provides a summary of research results for The Louisville Courier-Journal’s photographic coverage of the the final game of the NCAA March Madness tournament.


lcj_logoDuring the 2013 NCAA Championship, the Louisville Courier-Journal, the home town paper for the winning Louisville team, ran extensive coverage of the event — almost double the photographic coverage of the losing team’s hometown paper, the Detroit Free Press.

Overall, researchers pinned* 202 photos and videos from The Courier-Journal the night of and day after the NCAA Championship.  The majority were celebratory, post-game photos of both the team and the fans back in Louisville. Most of the photos were compiled into photo galleries that were organized chronologically. There was a gallery for the first half of the game, another for the second half and a whole gallery devoted to just covering the post-game celebrations and riots. The Courier-Journal also used social media, taking advantage primarily of their Twitter account. The account, Editor Tweet, tweeted some photos of the game but mostly graphics, charts and maps.

An unending wave of Cards fans streamed into Cardinal Towne following the University of Louisville's win in the NCAA basketball Championship Game in Atlanta.--Michael Dossett/The Courier-Journal

One of the many photos that focused on Louisville fans during the NCAA Championship. — The Courier-Journal

  • Photos of the game most prominently highlighted the award ceremony and celebration, which made up almost half of the entire NCAA Championship coverage by the Courier-Journal.
  • Researchers* found that only one-tenth of the photos covered actual gameplay. In fact, more than half of the photos were taken after the game. 
  • Fewer than 40 published photos found by researchers captured actual gameplay, but as the paper of the winning team’s city, more than three-fourths of those  represented the Louisville team.  Often the photos depicted the Cardinals as surpassing the other team, whether stealing the ball or dunking it.  However, while other outlets published photos of the Fab Five, researchers found no photos of them — odd given their fame in the city.
  • Researchers found only one photo focused solely on Michigan.
Michael Clevenger/The Courier-Journal Chane Behanan dunks under pressure from Michigan's Tim Hardaway Jr and Mitch McGary in the first half.

One of the relatively few photos that depicted actual game play. — The Courier-Journal

(Click here and here to see The Courier-Journal’s photos that researchers pinned to Pinterest.)

These images from the Courier-Journal are a sampling of its photo coverage of the NCAA Men’s Basketball Championship. Clicking a photo links to the Pinterest board of that photo.

Focus of  the Louisville Courier-Journal’s Photo Coverage during the NCAA Championship

The majority of the Louisville Courier Journal's photo focused on the fans and the actual game play.

The majority of The Courier-Journal’s photo focused on the fans and the actual game play.

  • The Louisville paper devoted an astonishing amount of attention to its team’s fans — giving more coverage to the fans’ game than the actual game play.  Almost two-thirds of the outlet’s photo coverage featured the fans.
  • Researchers found only one photo that pictured the Michigan Wolverines after the game.

PINTEREST: Researchers found they could pin to Pinterest almost every photo and video published in the Louisville Courier-Journal.  These include both the photos that accompanied articles and those that were from the galleries.

CONTEXT: The Courier-Journal, nicknamed “The C-J” by locals, is the main newspaper for the city of Louisville, Kentucky.  It is owned by Gannett Company, Inc., which is the same company that owns USA Today.

NB: Researchers applied the same collection methodology for all the news outlets studied. It is likely that the researchers on this survey did not collect every photograph published, and, on occasion, certain photographs that could be viewed were not collectible by Pinterest. The total number of photographs studied, therefore, should be understood to be representative of those published on the news outlets, not an absolute set of all photographs published on all sites.
It is fair to note, however, that the number of photographs of either game collected for any given site is a rough indication of the commitment of that site to photographically covering that specific game.