New Orleans Times-Picayune


This page provides a summary of research results for the New Orleans Times-Picayune’s photographic coverage of the 2013 Super Bowl.


imgres-1The Times-Picayune served the role as the 2013 Super Bowl host city’s newspaper.   The Times-Picayune website ( ran extensive photographic coverage of the game — not only by utilizing staff and agency photographs, but fan-submitted images.


The New Orleans Times-Picayune focused on images of both fan bases enjoying the city– Taken from Twitter account.

Overall, researchers pinned* 337 photos from the night of and day after the Super Bowl.  These pins included photos of fans and revelers in New Orleans, videos of popular Super Bowl commercials, shots of gameplay, halftime, press conferences, and celebratory partying by the teams and fans alike.

  • Most of the pictures showed pre-game and post-game partying and celebrations.   Only 40 percent of the pictures that researchers pinned depicted the teams.
  • Beyoncé was by far the most frequently named personality in‘s coverage; she received far more coverage than any player or coach.

(Click here and here to see the New Orleans Times-Picayune‘s photos that researchers pinned to Pinterest.)

Super Bowl 2013 fans on Bourbon Street —

These images from the New Orleans Times-Picayune are a sampling of its photo coverage of the Super Bowl. Clicking a photo links to the Pinterest board of that photo.

Focus of the New Orleans Times- Picayune’s Photo Coverage of the Super Bowl

nola super bowl

Photos of the Super Bowl game itself were a minority of‘s coverage.

  • One-third of the photos found on depicted the scene outside the game — especially in New Orleans (those were pinned to the Pinterest “Environment” board)., as the home town outlet for New Orleans, chose to emphasize the culture of the game more than the game itself.
  • Researchers found as many photos of the halftime show and of fans as they did of the action of the game itself.

PINTEREST:  The Times-Picayune did allow users to pin all photographic content on the site, including thumbnails, videos and photo galleries.

CONTEXT: The Times-Picayune and are subsidiaries of NOLA Media Group, Greater New Orleans’ largest media entity. devoted a specific page to Super Bowl coverage, providing reporter updates and a venue for fans to discuss and have their photos posted. However, the bulk of professional photographs were located in galleries under the photo section of The newspaper’s photographers took most of the professional photographs published by, but the site also published photos from Getty Images.

Launched in 1997, provides free content largely focused on local stories but also includes coverage of regional and national matters. The website includes video and interactive forums and has expanded its reach through mobile technology.

NB: Researchers applied the same collection methodology for all the news outlets studied. It is likely that the researchers on this survey did not collect every photograph published, and, on occasion, certain photographs that could be viewed were not collectible by Pinterest. The total number of photographs studied, therefore, should be understood to be representative of those published on the news outlets, not an absolute set of all photographs published on all sites.
It is fair to note, however, that the number of photographs of either game collected for any given site is a rough indication of the commitment of that site to photographically covering that specific game.