COVERAGE of the SUPER BOWL
This page provides a summary of research results for the New Orleans Times-Picayune’s photographic coverage of the 2013 Super Bowl.
NEW ORLEANS TIMES PICAYUNE PHOTOS of the SUPER BOWL*
The Times-Picayune served the role as the 2013 Super Bowl host city’s newspaper. The Times-Picayune website (NOLA.com) ran extensive photographic coverage of the game — not only by utilizing staff and agency photographs, but fan-submitted images.
Overall, researchers pinned* 337 photos from NOLA.com the night of and day after the Super Bowl. These pins included photos of fans and revelers in New Orleans, videos of popular Super Bowl commercials, shots of gameplay, halftime, press conferences, and celebratory partying by the teams and fans alike.
- Most of the pictures showed pre-game and post-game partying and celebrations. Only 40 percent of the pictures that researchers pinned depicted the teams.
- Beyoncé was by far the most frequently named personality in Nola.com‘s coverage; she received far more coverage than any player or coach.
These images from the New Orleans Times-Picayune are a sampling of its photo coverage of the Super Bowl. Clicking a photo links to the Pinterest board of that photo.
Focus of the New Orleans Times- Picayune’s Photo Coverage of the Super Bowl
- One-third of the photos found on NOLA.com depicted the scene outside the game — especially in New Orleans (those were pinned to the Pinterest “Environment” board). NOLA.com, as the home town outlet for New Orleans, chose to emphasize the culture of the game more than the game itself.
- Researchers found as many photos of the halftime show and of fans as they did of the action of the game itself.
PINTEREST: The Times-Picayune did allow users to pin all photographic content on the site, including thumbnails, videos and photo galleries.
CONTEXT: The Times-Picayune and NOLA.com are subsidiaries of NOLA Media Group, Greater New Orleans’ largest media entity. NOLA.com devoted a specific page to Super Bowl coverage, providing reporter updates and a venue for fans to discuss and have their photos posted. However, the bulk of professional photographs were located in galleries under the photo section of NOLA.com. The newspaper’s photographers took most of the professional photographs published by NOLA.com, but the site also published photos from Getty Images.
Launched in 1997, NOLA.com provides free content largely focused on local stories but also includes coverage of regional and national matters. The website includes video and interactive forums and has expanded its reach through mobile technology.