Sports Illustrated


This page provides a summary of research results for Sports Illustrated’s photographic coverage of the 2013 Super Bowl and the final game of the NCAA March Madness tournament.


Sports Illustrated‘s homepage is the main venue for its online game coverage; in its extensive online ( coverage of the Super Bowl, it posted over a hundred photos, videos and other multimedia elements to illustrate its top news stories, columns and blogs.  By contrast, during the final game of NCAA’s March Madness tournament, Sports Illustrated ran much more limited coverage.

One indication of that?  For both events, Sports Illustrated gathered photos in galleries, but while it ran multiple Super Bowl photo galleries of game action, the fans and the postgame ceremony, it posted only one photo gallery for the entire NCAA’s March Madness tournament — not just the final game.

Overall, researchers pinned* 106 photos from Sports Illustrated the night of and day after the Super Bowl, and 43 photos and videos from the NCAA Championship game.  Most of the photographs published by were originally taken by their own photographers.

What’s not to love? featured a photo of San Francisco 49ers fans outside the Superdome before the game — David E. Klutho

  • Sports Illustrated covered Super Bowl halftime the least out of all news outlets in the SportPix study, but not because it used all its space for game photos.  Researchers found and pinned more photos of fans than of the game itself.
  • Sports Illustrated used social media to post its “artistic” images: put those artsy-type photos up on Instagram, but also tweeted them out afterwards.

(Click here to see Sport’s Illustrated’s photos that researchers pinned to Pinterest.)


An example of’s coverage:  A photo of a Michigan and Louisville contest under the net.–David Klutho/SI

  • While Sports Illustrated ran fewer photos overall of the NCAA Championship than it did of the Super Bowl, the photos it did published  overwhelmingly pictured the game on the court.
  • While Sports Illustrated ran more photos of the Super Bowl fans than of the game,  during the NCAA final game Sports Illustrated ran fewer photos of NCAA fans than any other news outlet in the SportPix study — researchers found and posted only 1 fan photo.
These images from Sports Illustrated are a sampling of its photo coverage of the Super Bowl and the NCAA Championship game. Clicking a photo links to the Pinterest board of that photo.

Focus of Sports Illustrated’s Photo Coverage during the Super Bowl and NCAA Championship Game featured Ravens fan inside and outside the  Superdome before Super Bowl XLVII. — Jordan Murph/SI emphasized scoring moments in the NCAA game, such as this shot by Russ Smith and the Cardinals. — John W. McDonough/SI

SI Super Bowl

SUPER BOWL: A considerable — and surprising — amount of attention in Sports Illustrated went to Super Bowl fans, in all their weirdness.


NCAA CHAMPIONSHIP: Sports Illustrated’s coverage emphasized action and post-game photos

Sports Illustrated 
Super Bowl and NCAA Basketball Final Game Coverage

PINTEREST:   Researchers noted that ( only allowed visitors to “pin” photographs on the site; researchers could not pin videos. As a result, researchers could not represent all the components of the full visual experience of a visitor to Sports Illustrated via Pinterest. Researchers could  “pin” from Sports Illustrated’s Twitter and Instagram accounts, however, but they could not pin from Sports Illustrated‘s Facebook account.  (Facebook does not allow “pin” capability on its site.)

CONTEXTSports Illustrated is America’s best known sports magazine. A subsidiary of Time Inc., Sports Illustrated has been publishing weekly since August 16th, 1954. Known mostly for its features and photography, Sports Illustrated also operates several properties under the Sports Illustrated umbrella, including (, SI Kids, Golf Magazine and the SI Swimsuit Edition.

* NB: Researchers applied the same collection methodology for all the news outlets studied. It is likely that the researchers on this survey did not collect every photograph published, and, on occasion, certain photographs that could be viewed were not collectible by Pinterest. The total number of photographs studied, therefore, should be understood to be representative of those published on the news outlets, not an absolute set of all photographs published on all sites.
It is fair to note, however, that the number of photographs of either game collected for any given site is a rough indication of the commitment of that site to photographically covering that specific game.